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Ludacris is the definition of a self-made artist -- his single "What's Your Fantasy" was bumpin' in Atlanta before he was even signed to a record label. That didn't last long: Timbaland and Jermaine Dupri both dug the song, before Scarface made Ludacris the first act signed on brand new Def Jam South Records. Ludacris brings a style that's ready for both the street and the bedroom, mixing nimble rhyming skills with the crowd-rousing ability to get any party started. With his self-made album Incognegro up on the charts, Ludacris dropped his major label debut Back For the First Time in 2000, just itching to throw more Dirty South action on the charts. After finding massive love for hits like "Southern Hospitality," Luda soon became a full-fledged superstar. Since his debut, he has unleashed a long line of irresistible club smashes such as "Area Codes," "Move Bitch" and "Splash Waterfalls," propelling subsequent albums to multiplatinum status. He also put on his crew Disturbing Tha Peace, introducing the world to Chingy, who became a big star in his own right. Ludacris' Chicken & Beer (2003) and The Red Light District (2004) were both hugely successful and popular albums; appearances in films and commercials helped to make him a household name and multi-millionaire rap mogul. |
